Last updated: 30 March 2026 · Effective: 30 March 2026
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, provide a better browsing experience, and supply information to site owners.
Cookies may be set by the website you are visiting (first-party cookies) or by third-party services that appear on the page (third-party cookies). They can be session cookies (deleted when you close your browser) or persistent cookies (remain on your device for a set period or until you delete them).
2. How TourZoom Uses Cookies
We use cookies for the following purposes:
2.1 Strictly Necessary Cookies
These cookies are essential for the website to function. They enable core features such as logging in, adding tours to your wishlist, and completing bookings. The website cannot function properly without them.
- User authentication and session management
- Shopping cart and checkout functionality (WooCommerce)
- Security features (CSRF protection, nonces)
- Cookie consent preferences
2.2 Functional Cookies
These cookies allow us to remember choices you make and provide enhanced, personalised features:
- Language and currency preferences
- Recently viewed tours and search history
- Your preferred search filters and destinations
- Whether you have dismissed a notice or popup
2.3 Analytics Cookies
These cookies help us understand how visitors use our website so we can improve the experience. The data collected is aggregated and anonymous:
- Pages visited and time spent on each page
- How you arrived at our site (search engine, social media, direct link)
- Which tours and destinations are most popular
- Error pages encountered
2.4 Marketing Cookies
These cookies are used to deliver advertisements that are relevant to you. They may also be used to limit the number of times you see an ad and to measure the effectiveness of advertising campaigns:
- Retargeting ads on social media platforms
- Measuring ad conversions
- Building audience profiles for advertising
3. Cookies We Use
The table below lists the main cookies used on tourszoom.com:
| Cookie Name | Type | Purpose | Duration |
|---|---|---|---|
| wordpress_logged_in_* | Necessary | Identifies logged-in users | Session |
| wordpress_sec_* | Necessary | Authentication security | Session |
| wp_woocommerce_session_* | Necessary | Shopping cart contents | 2 days |
| woocommerce_cart_hash | Necessary | Detects cart changes | Session |
| cmplz_* | Necessary | Stores your cookie consent preferences | 1 year |
| tk_* | Analytics | Site usage statistics | Various |
| _ga, _ga_* | Analytics | Google Analytics — distinguishes users and sessions | 2 years |
| _gid | Analytics | Google Analytics — distinguishes users | 24 hours |
| _fbp | Marketing | Facebook Pixel — ad targeting and measurement | 3 months |
| _gcl_* | Marketing | Google Ads conversion tracking | 90 days |
4. Third-Party Cookies
Some cookies on our site are placed by third-party services that we use. We do not control these cookies. The third parties that may set cookies include:
- Google (Analytics, Ads) — Privacy Policy
- Meta / Facebook (Pixel, Social plugins) — Privacy Policy
- Stripe (Payment processing) — Privacy Policy
- Complianz (Cookie consent management) — Privacy Policy
We encourage you to review the privacy policies of these third parties to understand how they use your data.
5. How to Manage Cookies
5.1 Cookie Consent Banner
When you first visit tourszoom.com, you will see a cookie consent banner that allows you to accept or reject non-essential cookies. You can change your preferences at any time by clicking the cookie settings link in our website footer.
5.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- View what cookies are stored and delete them individually
- Block third-party cookies
- Block all cookies from specific sites
- Block all cookies from being set
- Delete all cookies when you close your browser
Instructions for managing cookies in common browsers:
5.3 Opt-Out Links
You can opt out of specific third-party tracking:
- Google Analytics: Install the Google Analytics Opt-Out Browser Add-on
- Google Ads: Manage your preferences at Google Ad Settings
- Facebook: Adjust your ad preferences in your Facebook Ad Settings
- General ad opt-out: Visit Digital Advertising Alliance or Your Online Choices (EU)
6. Do Not Track Signals
Some browsers offer a “Do Not Track” (DNT) setting that sends a signal to websites requesting that your browsing activity not be tracked. There is currently no industry standard for how websites should respond to DNT signals. At this time, tourszoom.com does not respond to DNT signals, but we respect your cookie consent preferences as described in Section 5.
7. Similar Technologies
In addition to cookies, we may use similar technologies including:
- Local Storage: Data stored in your browser that persists after you close it, used for preferences and performance
- Pixel Tags / Web Beacons: Tiny invisible images embedded in emails or web pages that help us measure engagement
These technologies are governed by the same principles described in this Cookie Policy.
8. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. When we make changes, we will update the “Last updated” date at the top of this page. We encourage you to review this page periodically.
9. Contact Us
If you have questions about our use of cookies, please contact us:
TourZoom
Website: tourszoom.com
Email: privacy@tourszoom.com
Enquiry Form: tourszoom.com/contact
We aim to respond to all enquiries within 2 business days.
See also: Privacy Policy · Terms of Service · Do Not Sell My Personal Information